Success.com has an article titled 25 Successful People’s Thoughts on the Power of Passion that’s worth a look. The author takes quotes about passion (from people like Albert Einstein, Harriet Tubman, Bob Dylan, Benjamin Franklin, and many more) and groups them under several adages, like how you can’t fake it, you must have a vision, and how you can’t give up.
There are many things you can be passionate about in the business world, of course—if you’re a restaurateur, perhaps you’re passionate about food and presentation; if you’re a retail store owner, perhaps you’re obsessed with pushing the most product; or if you run a financial firm, your biggest goal is to generate the largest returns-on-investment as possible. Whatever your field, there’s likely something you care deeply about. As varied as these different passions may be, running such a large gamut from one business to the next, there’s one critical point all businesses should feel passionate about customer service.
Whether you sell goods or services, prepare food or pick stocks and bonds, customers are the lifeblood of your company—you literally wouldn’t be in business without them. But as obvious as this idea seems, quality customer service is often an afterthought in today’s commodified and electronic world. Even so, the customer service you provide to your clientele is the best differentiator there is, so you can’t afford to neglect it.
But if you’re busy being so passionate about presentation, pushing product, and generating ROI, how can you find the time to cultivate this facet of your business? What do you do with any tasks that you’re too busy to complete yourself? You delegate them, right?
So, to whom do you delegate something so important? The answer is to the best customer service experts you can find, to people who care more about customer service than anything else. What you need is a mystery shopping company to help you craft and ultimately stress-test your best practices and procedures so your managers can coach your staff to be just as passionate about customer service as you are.
The Brandt Group is one such company. We have been helping businesses like yours for more than 25 years, and we are Better Business Bureau-rated A+ for our efforts. Delegate the development and maintenance of your customer service to us, so you can remain focused on the passions of your business. Get a free consultation today!
