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Advice for New Mystery Shoppers

The Brandt Group welcomes you to the exciting and rewarding world of mystery shopping! Your participation will help improve the customer service, products, and services offered by businesses in your community. Take satisfaction in knowing that your opinions really do matter. Client businesses don’t contract with mystery shopping companies to…
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Why Comments Matter in Mystery Shopping

The bulk of mystery-shop surveys are Yes/No questions, sometimes sprinkled with a couple opinion scales (rate the customer service 1 to 5, for example). These allow you to capture the raw data, to quantify an experience so you can score it. You can ask whether an employee introduced him or…
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Workplace Harassment

Harassment is an uncomfortable subject for business owners. No one wants his or her employees—or customers, for that matter—to feel violated or objectified. Because most of us live by the golden rule, that we ought to treat others as we want to be treated, we feel a deep empathy towards…
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Complete the Picture with Feedback Surveys

We’re fond of saying that customer loyalty isn’t something you earn once—it’s something you must earn over and over again at every opportunity. You earn it with each interaction, whether it’s when a customer visits your retail store, calls your customer service, or receives a follow-up call from your salesperson.…
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