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Tariffs, Turbulence, and the Power of Your Customer Experience

One of the hard lessons of the last few years has been that economic uncertainty is just our reality. now. Whether it’s global pandemics, international tariffs, shifting regulations, or even Houthi pirate activity disrupting supply chains, you can count on something throwing a wrench in the economy. The big-box retailers…
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Customer Service Is an Ongoing Commitment

Training employees in customer service is an essential component of employee development for any business. However, many managers make the mistake of treating it as a one-time event, something that is handled during the onboarding process. While onboarding is a critical time to establish service expectations, as we all know,…
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A Repeat Customer Is Not Always a Loyal Customer

It’s easy to assume that customers who keep coming back must be loyal to a business. However, this isn’t always the case. In fact, customers often return out of convenience, habit, or price, and not necessarily because they are emotionally invested in your brand. As soon as a competitor offers…
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Your Brand is a Promise

As a small business, your brand is more than just a logo or a catchy slogan—it’s a promise to your customers. The way you present your business tells your customers what they can expect from you. The real question is this: are you consistently keeping your promise? The consequences will…
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The Keys to Lasting Customer Loyalty

Customer loyalty is crucial for the survival of any small business. However, loyalty doesn’t happen by chance—it’s earned through careful strategies that target the specific needs and expectations of your customers. At The Brandt Group, we specialize in helping businesses uncover the necessary insights for creating the kinds of exceptional…
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Balancing Quality and Convenience

It’s a fast-paced world, now more than ever. As a result, convenience often trumps a consumer’s demand for quality. Indeed, customers are increasingly willing to sacrifice at least some level of excellence in favor of greater speed or simplicity. As a small business owner, you might find the challenge of…
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A Great Customer Experience Begins with a Great Employee Experience

For small business owners and managers, delivering an exceptional customer experience should be a top priority. But what if we told you that the real secret to a truly remarkable experience actually lies in your team’s experience? While it’s common sense to focus on customer-facing strategies, a great customer experience…
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Balancing Customer Service and Self-Service

Our world seems to be getting more automated by the day, and so it’s natural that many small businesses find themselves grappling with the balance between providing hands-on customer service and offering the convenience of self-service options. Customers’ expectations continue to evolve with the times, with many placing a high…
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When the Fight’s Not Worth It

Many business owners and managers have fallen into the trap of believing that every customer is worth fighting for. The age-old adage that tells us the customer is always right has convinced many of us that we need to bend over backwards to satisfy every person who comes through the…
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