The Wow Starts Now

“The Customer Experience” is a catchall term you’ll hear thrown around a lot in the retail and service industries. It encompasses the entire interaction a customer has with your business, including everything from branding impressions, the store visit, and to what happens after—customer service, sales, and support. For a restaurant,…
VIEW FULL POST

Never Force a Customer to Call Twice

While it’s true that people’s attention spans are growing shorter every year with our on-demand, always-connected lifestyles, what’s also diminished is our patience. There’s hardly ever any need to wait for anything now. Think about it: Want a product? Your favorite online retailer can probably deliver it in under two…
VIEW FULL POST

Is Now Really a Good Time to Mystery Shop?

Unless you’ve just returned from a sabbatical in the Alaskan interior, you’ve probably noticed that these are unusually intense times we’re living in: the headline of every newspaper and the highlight of every cable news segment is singularly focused on just how perilous it is to even go outside. Hyperbole…
VIEW FULL POST

Happy Employee Appreciation Day 2020!

Happy Employee Appreciation Day 2020! Today is the one day of the year to show your staff just how much your value their hard work and overall contributions. Just today. No other day. Of course that’s not true! Just like Valentine’s Day isn’t the one time of the year to…
VIEW FULL POST

Complete the Picture with Feedback Surveys

We’re fond of saying that customer loyalty isn’t something you earn once—it’s something you must earn over and over again at every opportunity. You earn it with each interaction, whether it’s when a customer visits your retail store, calls your customer service, or receives a follow-up call from your salesperson.…
VIEW FULL POST

How to Show Employee Appreciation Through Engagement

Today is Employee Appreciation Day! This is the one day to say thank you to your employees, to show them you value the hard work they invest each and every day, and that you care about their well being. Right? Of course not. Just like Valentine’s Day isn’t the one…
VIEW FULL POST