Your Employees See What You Don’t: Put Their Insights to Work

Your next great business idea may already be on the payroll. But have you thought to ask for it? As a small business owner, you bring valuable experience and perspective to every decision. But your employees experience your business in ways you don’t always get to see. They’re the ones…
VIEW FULL POST

No Surprises, More Trust: Why Transparency Matters

Your customers may appreciate the surprise of a complementary upgrade or an unexpected thank-you note. A surprise fee at checkout? Or a warranty with unexpected exceptions? Not so much! As a small business owner, you build trust when you help people understand what they’re buying, what it costs, and what…
VIEW FULL POST

Make Every Employee a CEO: A Customer Experience Officer

We all know that CEO typically stands for Chief Executive Officer—that is, the big boss. But in your business, CEO can stand for something else that is equally as valuable: Customer Experience Officer. And you don’t need to hand every employee a corner office to give them that CEO mindset.…
VIEW FULL POST

Your Employees Know the Policy, But Do They Know the Reason?

Greet every customer promptly. Ask open-ended questions. Follow up with prospective customers. These are all perfectly reasonable customer service standards. You may have some version of them in your own employee handbook or training materials, or even have them printed on poster hanging in the breakroom. But there’s an important…
VIEW FULL POST