The Brand – The Associate

By Mark Hopwood, Director of Client Services – The Brandt Group A guest walks into your store, curious about the latest product and offer that they had seen on your website. Price, as always, is a determinant factor. But, it is only a tie-breaker. Your ad invocated something special, something…
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Beware of email scam

A message from John Brandt Jr., president of The Brandt Group Mystery shopping is a great opportunity to earn extra money or get a nice meal.  Plus it’s a great way to help improve the customer service in a wide variety of business.  But email scammers are trying to take advantage of…
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Thinkers are from Mars, Feelers are from Venus

By Ayesha Ashley – Brandt Group National Trainer And they’re not talking to each other effectively! The way we make decisions determines if we’re a Thinker or a Feeler. If you use your head, are logical and trust principles and reason to create justice and consequences for ‘bad behavior’, then…
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Forget Annual Performance Reviews

One of the questions I always like to ask managers is how often they conduct employee reviews. I am always shocked to find out well over 70% of the business managers I talk to do not conduct formal employee reviews. The typical reasons vary; many are not done due to…
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Yo’ Joe – Your Competitors Best Advertising

By Joe Lair: A Brandt Group Trainer Question: When I met you and told you about my business you said something that still puzzles me, “Quit being your competitors best advertising.” I’ve been trying to figure why you said that and I’m still puzzled, help me out. Yo’ Joe: My dad told…
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Why should I spend money on employee training?

By Joe Lair, A Brandt Group Trainer I hire these students for the summer and in the fall they leave and go back to school. Seems like a waste. This is a pretty simple question that needs to be addressed each time a new hire happens. Every business faces the…
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Do More Than Survive – Thrive!

By John Brandt, Jr., The Brandt Group, Ltd. For a moment, forget about all the local and national news you have heard regarding the economy. At first glance, you will notice gas prices are down substantially. Traffic is busier then ever this summer with both locals and tourist. Stores and…
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Performance Management – Appreciating Group Diversity

Before you can have a successful recruiting strategy, you must first know what you are looking for in an ideal employee. I know there are many times you say to yourself, “why can’t I find people just like me” or “why don’t these kids work as hard as I did…
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Extroverts and Introverts – How to Cope!

By Ayesha Ashley – Brandt Group National Trainer Are you a person who loves to interact and be social, connect and talk with others, even people on line at the market? Are you energized by interaction and sorry to see the party end? If there’s no one else around do…
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