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What’s the Difference Between a Mystery Shop and a Feedback Survey?

When we’re first approached by prospective new clients, we often hear that they’ve already tried conducting feedback surveys in the hopes of understanding their customers’ viewpoint. This is actually great since it demonstrates the natural interest we should show for the quality of the customer experience, especially as we hope…
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Don’t Be the Last to Know

The American Bankers Association recently posted a blog about the importance of mystery shopping called, “Who’s Afraid of the Big, Bad Mystery Shopper?”. In it, author Kate Young discusses the value of mystery shopping in the financial world, making sure to address employee anxiety and what to do about it.…
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What the Filet-O-Fish Teaches Us About Competitive Intelligence

Do you know the story behind McDonald’s Filet-O-Fish? For a restaurant chain the specializes in burgers and a handful of chicken products, the inclusion of this one seafood item sure looks sticks out on the company’s nationwide menu. To learn why, you needn’t look any further than Today I Found…
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Good Habits Are the Fuel that Drives Your Success

As George Brontén states in his article, Why Your People Keep Missing Quota—And What to Do About It, “goals are more often missed than attained.” He explains, “Goals, without underpinning habits” are “bad for you.” Why are they bad? The Problem of Goals Without Habits To summarize, Brontén argues that…
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Why Shop with The Brandt Group?

You have a lot of choices as a mystery shopper, from the kinds of assignments you’ll want to accept, to when you’re available to complete them. Among those important choices is which mystery-shopping networks you’ll want to join; so why would you choose The Brandt Group as one of them?…
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Becoming a Great Mystery Shopper

As you gain experience as a mystery shopper, you’ll want to find other ways to improve your skills and develop into an even more valuable member of your mystery shopping network. After all, your work represents you on some level, so we understand why you want to take pride in…
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Advice for New Mystery Shoppers

The Brandt Group welcomes you to the exciting and rewarding world of mystery shopping! Your participation will help improve the customer service, products, and services offered by businesses in your community. Take satisfaction in knowing that your opinions really do matter. Client businesses don’t contract with mystery shopping companies to…
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Why Comments Matter in Mystery Shopping

The bulk of mystery-shop surveys are Yes/No questions, sometimes sprinkled with a couple opinion scales (rate the customer service 1 to 5, for example). These allow you to capture the raw data, to quantify an experience so you can score it. You can ask whether an employee introduced him or…
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The Thermal Comfort Zone

In our third and final blogpost covering ambiance, let’s discuss how customers feel when they enter a business—specifically, what the temperature is like. How does a chilly room versus a warm room impact a customer’s experience? When it comes to the thermostat, can we really set-it-and-forget-it? Heating and cooling can…
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