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What Makes The Brandt Group Different

Just as your customers have choices on where to buy, so too do our mystery-shopping clients. Here’s why our clients choose us: Real Shoppers The Brandt Group recruits shoppers local to your market to ensure you receive the most relevant and genuine feedback. Using your prescribed demographics and mystery-shopping frequency,…
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Commandment No. 3 – Thou Shalt Greet, Speak and Be Real

With this week’s look at Shep Hyken’s Forbes article, The Ten Commandments of Superior Customer Service, we arrive at the third commandment, “Thou Shalt Greet, Speak and Be Real”. As Shep explains, you shouldn’t “miss an opportunity to interact with your customers.” He goes on to promote how important simple…
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Tips for Avoiding Scams

Lauren Pack of Journal-News has an important article describing the experiences of a 28-year-old woman from Hamilton, OH, who fell for a secret shopping scam. Schemes like the one described in the article are an unfortunate reality in our industry, and one you should be always on the lookout for. Here are…
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The Importance of “Framing” the Customer Experience

“Yes we can”—not just the slogan of a former U.S. President—should be the positive mindset of every sales and customer service associate you employ. How important is this notion? U.S. News and World Report once found that nearly 70% of all customers who cancelled their relationship with a business did…
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Fake Checks From Mystery Shopping Companies

There is currently a scam circulating where people looking for mystery shopping jobs are receiving checks and then being asked to wire money to other mystery shoppers. Be aware this is a fraudulent attempt to pray on those looking for mystery shopping jobs. We recommend doing a little research on…
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The Ultimate Question

For most restaurants, this is the time of the month where managers and owners are reviewing their profit and loss statements for January.  A “P&L” is an essential tool in running any successful restaurant.  Revenue and expenses are calculated to determine the success or failure for the preceding month’s activity. …
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Turn Waitstaff Training into Sales Strategies

By Pencom International Sell more appetizers. Sell more premium drinks. Don’t forget about desserts. Did you charge for that side of sour cream? The average profit on the dollar for restaurants is less than a nickel, so every successful restaurant manager knows how hard it is to make this business…
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A New Year … Not So Fast!

The beginning of a New Year is always an opportunity to question ourselves as to what went well last year and what improvements or changes are needed. By now, new budgets have been developed. Maybe even Strategic Planning has taken place. You’ve analyzed the strengths of the restaurant and perhaps…
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