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The Human Touch

The next part of Shep Hyken’s Achieving Customer Amazement 2021 report deals with customers’ preferences regarding self-service and human-to-human options. Specifically, Hyken asked, “When you have a problem or issue with a company or brand, which solution do you prefer to help solve your problem?” According to the report, “41%…
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The Communication Age-Gap

The next part in Shep Hyken’s Achieving Customer Amazement 2021 document covers Communication Preferences, as ranked by the four different generations Hyken surveyed: Gen-Z, Millennials, Gen-X, and Boomers. As with the previous sections in his report, there are several noteworthy differences—but also plenty of common ground—when it comes to each…
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The Value of Customer Service

Returning to Shep Hyken’s Achieving Customer Amazement 2021 report this week, let’s take a look at how much consumers value quality customer service. To begin, let’s consider this number: a 52% majority of people reported that they were willing to pay more if it meant they would receive a higher…
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The Wow Starts Now

“The Customer Experience” is a catchall term you’ll hear thrown around a lot in the retail and service industries. It encompasses the entire interaction a customer has with your business, including everything from branding impressions, the store visit, and to what happens after—customer service, sales, and support. For a restaurant,…
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Avoiding More Common Mistakes

Last week, we took a look at Gene Marks’s article for The Hartford, wherein he explained many of the common pitfalls that small-business owners fall into. This week, let’s take a deeper look at a few more critical mistakes you should avoid. Don’t Overwork Yourself Marks admits that “running a…
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Avoiding Common Mistakes

Gene Marks, writing for The Hartford, has posted a great list covering many of the common traps small-business owners fall into, especially when they first get started. Many of these observations are important even for veteran business owners, so let’s look at a few today. Don’t Ignore Your Customers As…
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Why Employees Should Care About Net Profit

Anyone who has ever looked at a business’s financials will quickly understand the difference between gross and net profit. But for clarity sake, let’s define them. Gross profit equates to how much money is made on a sale after deducting its production costs, while net profit is what’s left over…
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Watching the Tape

When most business owners think about mystery shopping, they picture an average consumer entering a store to evaluate the customer experience. This includes everything from the impressions they form when approaching the store’s exterior to how the employees treat them once they’re inside. Additionally, they’ll usually have feedback regarding store…
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Caveat Emptor – Let the Buyer Beware

As the proverb instructs us, buyers should always be vigilant when making purchases, even going so far as to say that it’s a buyer’s responsibility to evaluate a product before agreeing to part with his money. You’d be right to think this principle is a bit unfair; after all, sellers…
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