When Friendliness Falls Short

Imagine a customer calls your business with a question. Your employee answers promptly, speaks pleasantly, and seems genuinely interested in helping. They don’t know the answer right away, but that’s okay. They promise to look into it and call the customer back. The customer hangs up feeling pretty good about…
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Connecting with Customers

Building meaningful connections with your customers is the cornerstone of all successful sales and customer service. It’s not enough to push a product of service without giving the customer any consideration; you must foster genuine relationships build on the foundation of trust, understanding, and respect. Let’s examine the fundamental qualities…
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Sometimes the Customer Is Wrong

We’ve all heard that adage that the customer is always right. It’s a mantra that has shaped many of the interactions between businesses and their clientele. Upon closer inspection, however, most of us realize that this age-old saying is not always true. In fact, those of us who’ve worked in…
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