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Customize Your Customer Experience

When you dine at a restaurant, you want the staff to look at you as more than just someone who’s just hungry. When you buy a car, you hope the salesperson understands that you really do care more than just getting from point-a to point-b. And when you plan a…
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How Does Age Affect What Customers Value?

Age plays a large factor in influencing customer expectations for a great experience. The level of employee helpfulness, friendliness, empathy, knowledgeability, as well as the ease of shipping/delivery and returns all matter to each age group, but there are certainly stark differences on how much each of these matters to…
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Customer Service Never Goes Out of Style

The nature of time is that there aren’t many things that last. Trends come and go. New technologies replace old ones. Companies rise and fall. And whole industries sometimes transform into new ones altogether. If there is but one constant thread throughout all of this change and upheaval, however, is…
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