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A Photogenic Experience

Have you ever heard the expression, “Do it for the ‘gram?” According to UrbanDictionary.com, a website devoted to cataloging modern slang, it is a saying that is “used by people, mainly teens, who use Instagram a lot.” That definition goes back to 2013, positively ancient history by Internet standards, but…
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Encouraging Positive Reviews

We’ve long stressed the importance of maintaining your business’s reputation, as public opinion is slow to change and so crucial to your ongoing success. There are many factors that can influence that reputation, but one major concern is the reality that negative customer experiences are far more likely to result…
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How to Leverage Your Online Presence

“If you’re not online, you don’t exist.” This may be the most important truism regarding visibility in today’s marketplace. Indeed, there are whole businesses dedicated to search-engine optimization, online reputation management, and more. There are even now previously unheard-of careers like digital influencers and brand ambassadors. If you want to…
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