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Bridging the Gap Between Perception and Reality

We’ve long extolled how the Customer Experience (CX) is your business’s most important product, and that no matter how good your actual goods and services are, a poor CX will doom your business. Most business owners, CEOs, and managers agree, but many have deluded themselves into believing that their businesses…
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From Vision to Fruition

Every business owner should have a vision for what his or her company should ideally be. That vision should include expectations like offering a superior customer experience with high-quality products and services. But how do you do this? Think of your vision as a goal, what you hope your business…
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Setting Expectations

As Katherine Barchetti has said, “Make a customer, not a sale.” Indeed, one of the common themes of our blog is the importance of making the customer experience your top priority so you can do just that. There is nothing more vital than the lasting impression he or she takes…
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