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Opportunity in the Chaos of Christmastime

‘Tis the season for jingle bells, hot chocolate, and gift buying. Where in previous years sales promotions like Black Friday took place on one day, now they all seem to be extended from the day of Thanksgiving onwards. There are lightning deals to catch and doorbusters to grab. As you…
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The Race to the Bottom

As reported in the business-news aggregator service Morning Brew, “Kohl’s stock fell as much as 18% after it missed Q3 earnings and slashed its fiscal 2019 profit outlook. CEO Michelle Glass blamed a race to the bottom for promotions and warmer weather in September.” Retail news this week hasn’t been…
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Lessons from Nike’s Amazon Departure

Earlier this week, Nike announced that the company will no longer sell its products through Amazon, saying, “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail.” That pilot program began back in…
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A Service-First Sales Culture

According to a Gallup poll, as quoted in Shep Hyken’s article, “Five Ways Salespeople Can Contribute To A Great Experience,” salespeople are the lowest ranked profession outside of members of Congress. That there’s such a large negative sentiment to overcome for successful sales is a bitter pill to swallow. As…
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Does Your Business Offer Enough Upgrades?

Unless you’re running a charity or volunteering, most business owners are in the game to make a profit, and most of your employees work to earn a salary. Enhancing your business’s sales are crucial to making both goals a reality, so let’s take a look at how you can encourage…
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Why Should You Be a Mystery Shopper?

If you’ve ever thought about becoming a mystery shopper, but aren’t entirely sure whether it’s right for you, here are some reasons you might want to give it a go: Try New Things One of the most exciting benefits of mystery shopping is that it’ll often lead you to restaurants…
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Selling Your Business Culture to Job Candidates

Inertia is a powerful force—not just in physics but also in people’s lives. As such, you might not be surprised to learn that your potential new hires often need more than the lure of higher pay and better benefits to make the move from another business to yours. After all,…
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Sourcing and Sorting Your Job Candidates

Last week, we took a look at developing a hiring scorecard, a way to analyze your different staffing positions so you can develop the right criteria for filling them. Because a strong team will differentiate your business from the rest of your competitors, let’s continue taking a look at Zach…
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The Hiring Scorecard

We’ve long maintained that your staff is one of the chief differentiators that separates your business from the rest in the competitive landscape. As we wrote back in 2017, “having a great staff will empower your business to offer great customer service, to offer a personal touch that seems so…
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