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The Thermal Comfort Zone

In our third and final blogpost covering ambiance, let’s discuss how customers feel when they enter a business—specifically, what the temperature is like. How does a chilly room versus a warm room impact a customer’s experience? When it comes to the thermostat, can we really set-it-and-forget-it? Heating and cooling can…
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A Feast for the Eyes

In last week’s blog, we covered how background music influences the overall vibe of your business. As we said then, ambiance covers multiple sensory perceptions, including examples of how a restaurant’s freshly baked goods invite diners in, or even how merchandising can lure customers to visit. The concept of using…
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Setting the Mood with Background Music

Ambiance comprises multiple sensory perceptions: a retail store’s merchandising would appeal to the eyes; a restaurant’s freshly baked goods hearken to the nose; and the cool air on a hot summer’s day brings respite to the skin. But what about the ears? What are some ways we can make sure…
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Unconventional Mystery Shopping

Most mystery shopping can be broken into two categories: on-site and over-the-phone. In both cases, mystery shoppers interact with your employees to assess customer service, salesmanship, and other aspects of the experience, such as cleanliness, merchandising, wait times, the complexity of the automated phone-tree, and more. These are tried and…
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The P&L Report of Mystery Shopping

The Brandt Group offers many detailed reports with which our clients can interpret the mystery shopping data we generate. They can identify big-picture trends or focus on the minutiae, covering your entire company, a regional division, an individual store, a specific department, or even one employee. Each report has its…
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What Makes The Brandt Group Different

Just as your customers have choices on where to buy, so too do our mystery-shopping clients. Here’s why our clients choose us: Real Shoppers The Brandt Group recruits shoppers local to your market to ensure you receive the most relevant and genuine feedback. Using your prescribed demographics and mystery-shopping frequency,…
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