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Advice for New Mystery Shoppers

The Brandt Group welcomes you to the exciting and rewarding world of mystery shopping! Your participation will help improve the customer service, products, and services offered by businesses in your community. Take satisfaction in knowing that your opinions really do matter. Client businesses don’t contract with mystery shopping companies to…
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Managing Your Productivity: Striving for Zero

We’ve spent the last couple of weeks delving into how to improve your productivity with the processing and organizing workflow described in David Allen’s Getting Things Done book on the subject. One of the concepts we covered was the notion of an inbox, at which time we described this as…
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Managing Your Productivity: When to Say Yes

As we established last week, your time is a limited resource, so you have to wisely invest it into the tasks that matter the most. Returning to David Allen’s Getting Things Done workflow, let’s take a look at the “Is it actionable?” step to see what we should do when…
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Managing Your Productivity: When to Say No

Your time is a limited resource and you have to decide what you’ll spend that currency on. There aren’t enough hours in the day for you to do everything, and to be completely fair, when you split your attention among multiple tasks, none of them are going to be done…
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The Thermal Comfort Zone

In our third and final blogpost covering ambiance, let’s discuss how customers feel when they enter a business—specifically, what the temperature is like. How does a chilly room versus a warm room impact a customer’s experience? When it comes to the thermostat, can we really set-it-and-forget-it? Heating and cooling can…
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A Feast for the Eyes

In last week’s blog, we covered how background music influences the overall vibe of your business. As we said then, ambiance covers multiple sensory perceptions, including examples of how a restaurant’s freshly baked goods invite diners in, or even how merchandising can lure customers to visit. The concept of using…
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Setting the Mood with Background Music

Ambiance comprises multiple sensory perceptions: a retail store’s merchandising would appeal to the eyes; a restaurant’s freshly baked goods hearken to the nose; and the cool air on a hot summer’s day brings respite to the skin. But what about the ears? What are some ways we can make sure…
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Unconventional Mystery Shopping

Most mystery shopping can be broken into two categories: on-site and over-the-phone. In both cases, mystery shoppers interact with your employees to assess customer service, salesmanship, and other aspects of the experience, such as cleanliness, merchandising, wait times, the complexity of the automated phone-tree, and more. These are tried and…
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The P&L Report of Mystery Shopping

The Brandt Group offers many detailed reports with which our clients can interpret the mystery shopping data we generate. They can identify big-picture trends or focus on the minutiae, covering your entire company, a regional division, an individual store, a specific department, or even one employee. Each report has its…
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