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A Valentine for Your Staff

Happy Valentine’s Day! Like we discussed last week, tools like mystery shopping and feedback surveys present opportunities for you to share some love with your customers. But as you’ll see this week, there’re also opportunities to show employees love, too. As we know, brand identity is tightly entwined with the…
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A Valentine for Your Customers

As a tool, mystery shopping helps target specific areas of concern, such as cleanliness, merchandising, and overall staff efficiency. These are some of the most important components of brand identity, after all, and are essential for helping a business stand out among its industry peers. Otherwise, your business is doomed…
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