The Guest Model: Greet

Our favorite workflow acronym at The Brandt Group is GUEST. While this model has existed as a sales flowchart for quite a while now, we’ve tweaked it to amplify customer service over pure sales, which we believe will not only help win long-term loyalty from your customers but also ensure…
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Empowerment through Ownership by Michael Brown

There are few things more demoralizing to a front-line employee than taking the brunt of customer frustrations while having no power to address them. No employee wants to shrug his shoulders at a complaint, and no customer will tolerate it. After all, what’s the point of placing a living, breathing…
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Mastering the Phone Conversation

As we’ve discussed in an earlier blog, the art of phone conversation seems to be dying. More and more, people have moved their personal lives into social media and text messaging with humorous memes and zany emoji. But while many people now have underdeveloped interpersonal conversation skills in their personal…
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Positivity and Realism in Leadership

Continuing our look at Travis Bradberry’s article, “6 Things Great Leaders Do Differently”, let’s examine number four on his list of qualities that strong leaders possess: “They stay positive, but remain realistic”. Bradberry details two extremes to avoid: the overly pessimistic person who “throws his hands up” in the face of…
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The Right Questions

Order-Takers vs Salespeople Are you an order-taker or a salesperson? Order-takers do exactly as the label implies: they simply ring up items that the customer asks for with no additional effort to connect with that person. Salespeople, on the other hand, put in that effort to understand what customers need…
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Trust as an Effective Management Tool

Being an effective manager is a lot like juggling multiple spinning plates: you have to lead by example, coordinate your subordinates’ schedules effectively, handle customer service emergencies, engage with ownership, or any of another dozen duties you’re likely imagining right now. But management is more than a fun parlor trick:…
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Moments of Truth by Steve Beck

Steve Beck is a trainer for The Brandt Group who specializes in keynote speeches, conducts workshops, and offers a wide range of training options to help take your employees skills to the next level.  Learn more about Steve at http://www.beckseminsars.com. In business, a Moment of Truth (MOT) is defined as, ‘When a customer…
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Connecting with Millennials

There is an abundance of articles that describe millennials as being self-entitled, coddled, and possessing little-to-no social skills.  We’ve all heard stories about young twenty-something hipsters who spend more time photographing their meals than actually enjoying them.  The truth is, sweeping generalizations, especially negatives ones like these, serve no one,…
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