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The Agony of Waiting on Hold

If you haven’t said it yourself, you’ve likely heard someone else say, “Can’t I just talk to an actual person?” Phone trees can be miserable with their confusing options, long hold times, sometimes shrill hold music, and other annoyances. Despite the increase in web-based retail and customer service, over-the-phone service…
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Communication Is Key Part 4

In parts one, two, and three of this series, we’ve taken a look at the different types of communication that happens within a business. This has included the top-down edicts from leadership to subordinates, the bottom-up disclosures from subordinates to leadership, and the interpersonal talk between peers and teams. All…
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Use Your Reputation to Recruit

The numbers for the Great Resignation continue to shock everyone. As cited by The Motley Fool, “Since the start of the pandemic, 20% of workers have changed careers,” and a further “46% of employees are considering a career change.” We’ve seen especially high turnover months during this time, including August…
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Good Habits vs Natural Gifts

We’ve all heard of someone described as a natural-born salesperson: that man or woman who seems to have an uncanny mix of empathy, conviction, improvisational skill, and cunning—that knack for relating to people, projecting confidence, possessing the ability to think on his or her feet, and strong judgement. They seem…
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How Does Shopper Recruitment Work?

One of the questions that sometimes comes up with our new clients is how we at The Brandt Group find mystery shoppers to perform all our audits. Is mystery shopping a vocation? Do mystery shoppers attend classes, receive special training, and earn certifications? What does it even take to become…
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Lessons from Amazon

In this week’s blog, we’re going to cover Shep Hyken’s recent video, *How Amazon Sets the Standard for Every Business.” Before we even get going, consider how evocative that title is. It’s easy to imagine that there are a lot of business owners out there thinking that they don’t compete…
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Repeat Business vs Customer Loyalty

For our last dive into Shep Hyken’s ACA 2021 report, we’re going to take a closer look at rewards programs, and how they generate repeat business—and how this differs from customer loyalty. As we have in previous blogs on the ACA 2021, let’s first consider some numbers. Hyken asked his…
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Twenty Years Later

The world changed on September 11, 2001. Twenty years ago, tomorrow. Twenty years since so many of us were horrified by that fateful Tuesday. Twenty years since so many of us couldn’t look away from the aftermath in the days and weeks after. Twenty years since the towers came down,…
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Personalized Care

It’s that time of year again: Shep Hyken has released his annual Achieving Customer Amazement report, which means we’ll analyze his findings and explain what they mean for your business’s customer experience in the coming weeks. For today, however, let’s start with a key takeaway about how important personalized customer…
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