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Avoiding Common Mistakes

Gene Marks, writing for The Hartford, has posted a great list covering many of the common traps small-business owners fall into, especially when they first get started. Many of these observations are important even for veteran business owners, so let’s look at a few today. Don’t Ignore Your Customers As…
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Is Mystery Shopping an MLM?

A question we sometimes get from potential mystery shoppers is whether the kind of work we do is actually multi-level marketing. Given that there have been scams associated with both industries, the question is fair. And the answer is straightforward: no, it’s not. But read on for a detailed explanation…
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Customer Experience Consistency

Famed customer-service expert Shep Hyken posted an article titled, Avoid Customer Confusion, wherein he details a confusing experience purchasing a ping-pong table from a nearby store. He had researched the price online at their website but was shocked to discover that the brick-and-mortar location had a much higher price—and worse…
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A Year Later

It’s hard to believe a year has passed since the President declared COVID–19 a National Emergency. Almost none of us back then had any guess as to the kind of year we were in store for, as we all faced lockdowns, shutdowns, shelter-in-place orders, social distancing mandates, reduced occupancy edicts,…
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Our Shared Passion

Last week, we covered how important it is to ask yourself why you’re in the business that you are, even beyond the goal of attaining financial security and providing for a family. We discussed how you’re able to derive a whole separate level of fulfillment and pride by believing in…
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Have You Ever Stopped to Ask Yourself Why?

Let’s think about a product that has existed for a long, long time: the unassuming yet mighty pen. According to Wikipeida, the earliest pen was probably invented by the Ancient Egyptians over 5,000 years ago, and it has seen a lot of changes in the millennia since. What was once…
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Why Do Customers Choose Your Business?

Unless your company happens to operate in a complete monopoly, it has competitors. Perhaps even an industry full of them, especially given how small the world has become through the power of the Internet, and not just the other guys down the street or across town. Given the number of…
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Overcoming Stage Fright

For those who’ve never mystery shopped, whether in-person or over-the-phone, you might feel apprehension before showtime. You might worry that you’ll miss an important detail, get tongue-tied when speaking with an employee, or even get found-out for being a shopper. These concerns are natural: most of us don’t have eidetic…
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Caveat Emptor – Let the Buyer Beware

As the proverb instructs us, buyers should always be vigilant when making purchases, even going so far as to say that it’s a buyer’s responsibility to evaluate a product before agreeing to part with his money. You’d be right to think this principle is a bit unfair; after all, sellers…
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