Repeat Business vs Customer Loyalty

For our last dive into Shep Hyken’s ACA 2021 report, we’re going to take a closer look at rewards programs, and how they generate repeat business—and how this differs from customer loyalty. As we have in previous blogs on the ACA 2021, let’s first consider some numbers. Hyken asked his…
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Twenty Years Later

The world changed on September 11, 2001. Twenty years ago, tomorrow. Twenty years since so many of us were horrified by that fateful Tuesday. Twenty years since so many of us couldn’t look away from the aftermath in the days and weeks after. Twenty years since the towers came down,…
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Personalized Care

It’s that time of year again: Shep Hyken has released his annual Achieving Customer Amazement report, which means we’ll analyze his findings and explain what they mean for your business’s customer experience in the coming weeks. For today, however, let’s start with a key takeaway about how important personalized customer…
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Avoiding Common Mistakes

Gene Marks, writing for The Hartford, has posted a great list covering many of the common traps small-business owners fall into, especially when they first get started. Many of these observations are important even for veteran business owners, so let’s look at a few today. Don’t Ignore Your Customers As…
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Is Mystery Shopping an MLM?

A question we sometimes get from potential mystery shoppers is whether the kind of work we do is actually multi-level marketing. Given that there have been scams associated with both industries, the question is fair. And the answer is straightforward: no, it’s not. But read on for a detailed explanation…
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Customer Experience Consistency

Famed customer-service expert Shep Hyken posted an article titled, Avoid Customer Confusion, wherein he details a confusing experience purchasing a ping-pong table from a nearby store. He had researched the price online at their website but was shocked to discover that the brick-and-mortar location had a much higher price—and worse…
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A Year Later

It’s hard to believe a year has passed since the President declared COVID–19 a National Emergency. Almost none of us back then had any guess as to the kind of year we were in store for, as we all faced lockdowns, shutdowns, shelter-in-place orders, social distancing mandates, reduced occupancy edicts,…
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Our Shared Passion

Last week, we covered how important it is to ask yourself why you’re in the business that you are, even beyond the goal of attaining financial security and providing for a family. We discussed how you’re able to derive a whole separate level of fulfillment and pride by believing in…
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Have You Ever Stopped to Ask Yourself Why?

Let’s think about a product that has existed for a long, long time: the unassuming yet mighty pen. According to Wikipeida, the earliest pen was probably invented by the Ancient Egyptians over 5,000 years ago, and it has seen a lot of changes in the millennia since. What was once…
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