Mystery Shopper Requirements

One of the first questions prospective mystery shoppers ask is what kind of training is required to succeed in this industry. There are many certification programs, for example, covering everything from shopper ethics to the nuances of different client industries (including dining, automotive sales, and so on). But which of…
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‘Tis the Season for Your Budget

Even though Thanksgiving is still a couple of weeks away, the holiday season can’t come early enough for many who seek some distraction from the world’s concerns. However, budgets are spread thinner than ever, as the pandemic has resulted in work interruptions and unpredictable finances for all of us. Thankfully,…
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Are You Losing Customers to Bad Customer Service?

The customer experience is the most crucial aspect of your business, beating out even your products and service offerings in the hierarchy of whether customers choose to shop with you or with a competitor. This was confirmed again by Shep Hyken, who recently put out a “special report on customer…
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What’s the Difference Between a Mystery Shop and a Feedback Survey?

When we’re first approached by prospective new clients, we often hear that they’ve already tried conducting feedback surveys in the hopes of understanding their customers’ viewpoint. This is actually great since it demonstrates the natural interest we should show for the quality of the customer experience, especially as we hope…
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Don’t Be the Last to Know

The American Bankers Association recently posted a blog about the importance of mystery shopping called, “Who’s Afraid of the Big, Bad Mystery Shopper?”. In it, author Kate Young discusses the value of mystery shopping in the financial world, making sure to address employee anxiety and what to do about it.…
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What the Filet-O-Fish Teaches Us About Competitive Intelligence

Do you know the story behind McDonald’s Filet-O-Fish? For a restaurant chain the specializes in burgers and a handful of chicken products, the inclusion of this one seafood item sure looks sticks out on the company’s nationwide menu. To learn why, you needn’t look any further than Today I Found…
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Good Habits Are the Fuel that Drives Your Success

As George Brontén states in his article, Why Your People Keep Missing Quota—And What to Do About It, “goals are more often missed than attained.” He explains, “Goals, without underpinning habits” are “bad for you.” Why are they bad? The Problem of Goals Without Habits To summarize, Brontén argues that…
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Why Shop with The Brandt Group?

You have a lot of choices as a mystery shopper, from the kinds of assignments you’ll want to accept, to when you’re available to complete them. Among those important choices is which mystery-shopping networks you’ll want to join; so why would you choose The Brandt Group as one of them?…
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Becoming a Great Mystery Shopper

As you gain experience as a mystery shopper, you’ll want to find other ways to improve your skills and develop into an even more valuable member of your mystery shopping network. After all, your work represents you on some level, so we understand why you want to take pride in…
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