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A Year Later

It’s hard to believe a year has passed since the President declared COVID–19 a National Emergency. Almost none of us back then had any guess as to the kind of year we were in store for, as we all faced lockdowns, shutdowns, shelter-in-place orders, social distancing mandates, reduced occupancy edicts,…
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Mystery Shopper Requirements

One of the first questions prospective mystery shoppers ask is what kind of training is required to succeed in this industry. There are many certification programs, for example, covering everything from shopper ethics to the nuances of different client industries (including dining, automotive sales, and so on). But which of…
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Why Shop with The Brandt Group?

You have a lot of choices as a mystery shopper, from the kinds of assignments you’ll want to accept, to when you’re available to complete them. Among those important choices is which mystery-shopping networks you’ll want to join; so why would you choose The Brandt Group as one of them?…
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Becoming a Great Mystery Shopper

As you gain experience as a mystery shopper, you’ll want to find other ways to improve your skills and develop into an even more valuable member of your mystery shopping network. After all, your work represents you on some level, so we understand why you want to take pride in…
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Advice for New Mystery Shoppers

The Brandt Group welcomes you to the exciting and rewarding world of mystery shopping! Your participation will help improve the customer service, products, and services offered by businesses in your community. Take satisfaction in knowing that your opinions really do matter. Client businesses don’t contract with mystery shopping companies to…
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The Thermal Comfort Zone

In our third and final blogpost covering ambiance, let’s discuss how customers feel when they enter a business—specifically, what the temperature is like. How does a chilly room versus a warm room impact a customer’s experience? When it comes to the thermostat, can we really set-it-and-forget-it? Heating and cooling can…
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A Feast for the Eyes

In last week’s blog, we covered how background music influences the overall vibe of your business. As we said then, ambiance covers multiple sensory perceptions, including examples of how a restaurant’s freshly baked goods invite diners in, or even how merchandising can lure customers to visit. The concept of using…
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Setting the Mood with Background Music

Ambiance comprises multiple sensory perceptions: a retail store’s merchandising would appeal to the eyes; a restaurant’s freshly baked goods hearken to the nose; and the cool air on a hot summer’s day brings respite to the skin. But what about the ears? What are some ways we can make sure…
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